William St. Reimagined

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The William Street Reimagined project is a community-led urban greening initiative, jointly delivered by the City of Fremantle and FreoDOC Town Team, and funded through the Streets Alive Grant Program ($100,000).

***UPDATE*** Due to bad weather, FreoDOC and City officers will be located in the Walyalup Civic Centre Foyer from 9am-1pm this Friday 5 September to talk through the project and collect feedback.

The FreoDOC Town Team, in partnership with City officers from the Place and Projects, Infrastructure, Strategic Design and Community Engagement teams, have developed a concept proposal for community feedback. Planting design and alfresco seating options will be discussed with the community and local businesses to improve safety, comfort and vibrancy.

Designed as a working model for urban rewilding our City spaces, this depaving and planting project will enhance local biodiversity, support pollinators, encourage urban cooling, slow car traffic, augment drainage, and create a more beautiful space for all who use it. Overall, this project aims to promote community wellbeing through enhancing beauty, safety and vibrancy of this key civic street.

The physical works for this project are planned to start in April 2026, and be completed by June 2026.

Fremantle's William Street is a busy road dissecting the pedestrian areas of High St Mall, Newman Court, Paddy Troy Mall and Walyalup Koort, while also connecting Adelaide St with the Town Hall, Walyalup Civic Centre, FOMO and Fremantle Oval. The William Street Re-Imagined project aims to transform a section of William Street — between High Street Mall and the Federal Hotel — into a cooler, greener and more inclusive shared public space for pedestrians, cyclists, vehicles, and more.

Streets Alive is community-led funding program delivered by Town Team Movement in partnership with Main Roads WA and the Western Australian Local Government Association (WALGA). This Streets Alive backed project seeks to transform William Street into a greener, more welcoming public space. By introducing native, seasonal plantings, the initiative aims to enhance biodiversity, support pollinators, provide urban cooling, and promote community wellbeing. Through de-paving and the introduction of native vegetation, bike-friendly infrastructure and pedestrian-first design, the project will enhance the amenity, safety, and vibrancy of this key civic street. Community involvement, especially through planting days and collaboration with local businesses, will be central to the project’s success.

To view the concept plans for the project area on William Street and learn more about the proposed urban rewilding enhancements, please consult the Key Documents section below. If you live, work or play around the William Street area, we want your feedback on the urban greening enhancements that are being considered.

We are asking the public to:

  • Share local knowledge and insight on driver, cyclist and pedestrian activity on William Street.
  • Review the Key Documents, concept designs and Frequently Asked Questions.
  • Submit feedback on proposed road modifications, de-paving and greening enhancements for the William St. project area via the Survey.
  • Provide a written submission or request a 1:1 or group meeting with a City Officer & FreoDOC project member.
  • Subscribe to the project to stay informed and join the Community Planting Event (to be announced early 2026).

Speak to the project team on-site!

City officers and FreoDOC will be on-site to talk about the proposed concept, answer any questions, and capture your feedback.

  • When: Sept 5 & Sept 19 2025
  • Where: William St -- directly in front of Short Order
  • Time: 9am - 1pm

City Officers aim to:

  • Provide clear information to businesses within the project area, timeline and any updates regarding scheduled works or disruptions.
  • Keep you informed, listen to and acknowledge concerns and provide feedback on how public input influenced the project.
  • Inform the public on how to make future requests and work with the City of Fremantle to increase public amenity and road safety.

How can you make your submission?
Submissions can be submitted online via the submission form below, or:

A hard copy of the survey can be sent or picked up upon request by emailing the Community Engagement team here: communityengagement@fremantle.wa.gov.au.

Submissions close 5pm AWST, 29 September 2025.

The William Street Reimagined project is a community-led urban greening initiative, jointly delivered by the City of Fremantle and FreoDOC Town Team, and funded through the Streets Alive Grant Program ($100,000).

***UPDATE*** Due to bad weather, FreoDOC and City officers will be located in the Walyalup Civic Centre Foyer from 9am-1pm this Friday 5 September to talk through the project and collect feedback.

The FreoDOC Town Team, in partnership with City officers from the Place and Projects, Infrastructure, Strategic Design and Community Engagement teams, have developed a concept proposal for community feedback. Planting design and alfresco seating options will be discussed with the community and local businesses to improve safety, comfort and vibrancy.

Designed as a working model for urban rewilding our City spaces, this depaving and planting project will enhance local biodiversity, support pollinators, encourage urban cooling, slow car traffic, augment drainage, and create a more beautiful space for all who use it. Overall, this project aims to promote community wellbeing through enhancing beauty, safety and vibrancy of this key civic street.

The physical works for this project are planned to start in April 2026, and be completed by June 2026.

Fremantle's William Street is a busy road dissecting the pedestrian areas of High St Mall, Newman Court, Paddy Troy Mall and Walyalup Koort, while also connecting Adelaide St with the Town Hall, Walyalup Civic Centre, FOMO and Fremantle Oval. The William Street Re-Imagined project aims to transform a section of William Street — between High Street Mall and the Federal Hotel — into a cooler, greener and more inclusive shared public space for pedestrians, cyclists, vehicles, and more.

Streets Alive is community-led funding program delivered by Town Team Movement in partnership with Main Roads WA and the Western Australian Local Government Association (WALGA). This Streets Alive backed project seeks to transform William Street into a greener, more welcoming public space. By introducing native, seasonal plantings, the initiative aims to enhance biodiversity, support pollinators, provide urban cooling, and promote community wellbeing. Through de-paving and the introduction of native vegetation, bike-friendly infrastructure and pedestrian-first design, the project will enhance the amenity, safety, and vibrancy of this key civic street. Community involvement, especially through planting days and collaboration with local businesses, will be central to the project’s success.

To view the concept plans for the project area on William Street and learn more about the proposed urban rewilding enhancements, please consult the Key Documents section below. If you live, work or play around the William Street area, we want your feedback on the urban greening enhancements that are being considered.

We are asking the public to:

  • Share local knowledge and insight on driver, cyclist and pedestrian activity on William Street.
  • Review the Key Documents, concept designs and Frequently Asked Questions.
  • Submit feedback on proposed road modifications, de-paving and greening enhancements for the William St. project area via the Survey.
  • Provide a written submission or request a 1:1 or group meeting with a City Officer & FreoDOC project member.
  • Subscribe to the project to stay informed and join the Community Planting Event (to be announced early 2026).

Speak to the project team on-site!

City officers and FreoDOC will be on-site to talk about the proposed concept, answer any questions, and capture your feedback.

  • When: Sept 5 & Sept 19 2025
  • Where: William St -- directly in front of Short Order
  • Time: 9am - 1pm

City Officers aim to:

  • Provide clear information to businesses within the project area, timeline and any updates regarding scheduled works or disruptions.
  • Keep you informed, listen to and acknowledge concerns and provide feedback on how public input influenced the project.
  • Inform the public on how to make future requests and work with the City of Fremantle to increase public amenity and road safety.

How can you make your submission?
Submissions can be submitted online via the submission form below, or:

A hard copy of the survey can be sent or picked up upon request by emailing the Community Engagement team here: communityengagement@fremantle.wa.gov.au.

Submissions close 5pm AWST, 29 September 2025.

  • Frequently Asked Questions

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    Why is the City embarking on this project? Why are we focusing on this location? Check out our Frequently Asked Questions (FAQ) for more information.

    Read the FAQ here.

  • William St. Reimagined: Concept Drawings

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    Click here to view the proposed concept for the William St Reimagined project.

  • William St Reimagined Planting Selection

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    Click here to view the plant types that will be part of this urban rewilding project.

  • Related Project: Safe and Functional Streets

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    Between November 2023 to February 2024 the City of Fremantle conducted a community engagement initiative for two key infrastructure policies - road safety and traffic calming - united under the campaign theme "Safe & Functional Streets". The Safe and Functional Streets Engagement Report, a culmination of vital contributions from community discussions and feedback, was unanimously approved at the Ordinary Council Meeting on July 24, 2024.

    This project falls within the scope and direction of the City’s "Safe & Functional Streets” initiative, aiming to:

    • Enhance road safety for all road users, including pedestrians and cyclists.
    • Reduce vehicle speeds to make streets safer and more attractive.
    • Improve the functionality of streets, which can include elements like efficient traffic flow and better accessibility for residents and businesses.

    Click here to visit the Safe and Functional Streets Project Page

  • Related: Our Strategic Community Plan

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    The William Street Reimagined project aims to implement solutions with strategic, long-term thinking and guidance that speaks to the City of Fremantle’s 2024-2034 Strategic Community Plan.

    The City's 2024-2034 Strategic Community Plan is the City’s most significant guiding document and establishes the community’s long-term aspirations and vision for Fremantle’s future. The Plan drives the City’s planning, budgeting, resource allocation and service delivery over the next decade, and was developed in direct collaboration with people who live, work, and play in Fremantle. This project meets a number of key focus areas set out by the community - most importantly that Fremantle is a Liveable City that fosters "socially connected neighbourhoods" and "is easy and safe for pedestrians and cyclists to move within neighbourhoods and between key destinations and precincts."

    Read the Strategic Community Plan here.


Page last updated: 03 Sep 2025, 12:13 PM