What does the ‘destination marketing’ of Fremantle mean?
Destination marketing is the marketing of Fremantle to visitors or customers for the benefit of local businesses. It aims to attract more people to Fremantle to enjoy what we have to offer by way of retail, hospitality, tourism attractions, festivals and other services.
What is ‘Fremantle. Be part of the story’?
What is the differential rate?
What is the Fremantle Business Improvement District (BID) and what does it do?
What are the main points of the proposal council will soon consider?
How would the marketing group be appointed?
What are the expected benefits of the proposal?
The benefits of the proposal are expected to be:
1. No additional funding required from any source - using City of Fremantle and differential rate money only.
2. Simple and centralised accountability that removes possibility for duplication or role uncertainty.
3. Creates genuine and sustained acceptance and shared ownership from the business community.
4. Arms-length separation from other council services (but the City does not relinquish ultimate accountability for use of funds).
5. Greater ability to leverage funding from other sources (e.g. Minister Tourism, Rottnest Island Authority, Town of East Freo).
Does this mean that only businesses in the differential rate area will be marketed under the proposal?
No. Funds from the differential rate and the City’s normal operating budget will be combined and used for destination marketing for Fremantle as a whole.
What changes and what doesn’t change if council accept the officer’s recommended proposal?
- The Fremantle BID will no
longer receive funding from council
- The City will effectively
‘outsource’ the majority of destination marketing to the new group
- Services currently provided by the BID will continue to be provided under the new structure. They will be delivered by the new group or the City.
The City will continue to deliver a service to attract new businesses and investment to Fremantle. Separate to destination marketing, the City markets Fremantle to new businesses and to investors. There has been significant achievements in this area and there has been close to $1 billion worth of development attracted approved by the City over the past five years. The City’s delivery of this function remains unchanged.
Who should local businesses talk to if they have an issue related to their business?
Businesses can contact the City of Fremantle directly or the Fremantle Chamber of Commerce.
What happens to my feedback?
Council will be provided with a summary of the feedback from this survey and will consider it when making their decision.
What are the next steps?
It is expected that the topic will be on the agenda for the April 2018 ordinary meeting of council.